How to build fast and SEO friendly web apps using ReactJs, Redux and NextJs
- Shaikh N
- Aug 9, 2022
- 2 min read
Everyone is aware of the fact that SEO is the most vital digital marketing tool. No startup or enterprise can grow without using effective SEO practices. SEO is made up of several elements and one must understand the working of these elements to know the SEO as a whole.
Mastering SEO means more traffic, opportunities, and profit for your business. Apart from that, SEO is also useful for building relationships, brand awareness, and establishing yourself as a trustworthy and reliable expert in your respective field.
Importance of SEO
SEO is important as it keeps the search results of search engines like Google, Bing, and Yahoo fair. It eliminates or reduces the possibility of manipulating search results. In the absence of SEO, it would be extremely easy to manipulate the search results.
In simple words, SEO is Google’s way to determine the rank of sites for the query entered into the search engine. To gain higher SEO ranks, websites must appeal to its visitors along with meeting all other criteria.
Even the users trust search engine due to SEO. Whenever they find a website ranking on top, then they believe that the site is a credible source for their entered query. The ranking is very crucial as it will fetch more clicks and traffic for your site.
Another thing which makes SEO so special is the fact that it’s cost-effectiveness. Many companies spend a fortune on paid ads for better reach; however, not all companies have that luxury as they are running on a very tight schedule. SEO is a boon for those companies. As it offers them with a cost-effective way to drive qualified traffic without paying for it.
We just saw the significance of SEO; now let’s have a look at its working principle. The search engine utilizes web crawlers to determine any website’s ranking on the search results.
A web crawler is nothing but a bot whose job is to regularly visit the web pages and analysing it as per the specific criteria established by the respective search engine. Every search engine has its own crawler. For example, Google’s crawler name is Googlebot.
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